Planning a video project? Start here
Planning a video project? Start here
Planning a video project? Start here
Category:
TIPS
December 11, 2024
By Adam Reed
So, you’re planning a professional video project. Congratulations! That’s a savvy move. According to surveys conducted by HubSpot, nearly 90% of consumers want more video content, and people are over 50% more likely to share videos than any other content!
Before we talk about your project, let’s talk about your business. How long have you been around? How’d you get your start? Do you have a mission statement, core values or slogan you’re proud of? What are you known for? How would you describe your brand?
Top Ten Considerations for Your Video Project
Why do you want to do this project?
Who is your target audience?
Where will people see this?
What key offerings or messages do you want to focus on? (What sets you apart?)
What do you want people to think, feel and do when they watch this?
How many interviews/perspectives should be included? (“must-have” vs. “nice-to-have”)
How would you rank these? Quality. Budget. Timing.
What budget do you have in mind?
When is the deadline for completion?
How will you measure success for this project? (How can we exceed expectations?)
YES or NO Checklist
In addition to pondering each of the items above, it can be really helpful to get a definitive answer to a few key questions before you hire someone or take the project to your team. The questions below are designed to streamline the communication process, keep all stakeholders on the same page and ensure the desired outcome is achieved on time and under budget.
Is this project part of a larger campaign? (Should it be?)
Do you have a style or brand guide to adhere to?
Do you anticipate using any special text, graphics or animations?
Do you have any past projects or reference videos to glean inspiration from?
Does this project require a host or professional actors?
Ultimately, it's okay if you don't have a great answer for one, or even several of these questions. Hiring professionals who eat, sleep and breathe video production will be able to guide you to better answers. This list shouldn't scare you away from your project, but serve as a starting point for a conversation and perhaps a wake-up call to get serious about making something great! It won't happen by accident.
If you're interested in contacting us to discuss a video project, just head on over to our contact page.
By Adam Reed
So, you’re planning a professional video project. Congratulations! That’s a savvy move. According to surveys conducted by HubSpot, nearly 90% of consumers want more video content, and people are over 50% more likely to share videos than any other content!
Before we talk about your project, let’s talk about your business. How long have you been around? How’d you get your start? Do you have a mission statement, core values or slogan you’re proud of? What are you known for? How would you describe your brand?
Top Ten Considerations for Your Video Project
Why do you want to do this project?
Who is your target audience?
Where will people see this?
What key offerings or messages do you want to focus on? (What sets you apart?)
What do you want people to think, feel and do when they watch this?
How many interviews/perspectives should be included? (“must-have” vs. “nice-to-have”)
How would you rank these? Quality. Budget. Timing.
What budget do you have in mind?
When is the deadline for completion?
How will you measure success for this project? (How can we exceed expectations?)
YES or NO Checklist
In addition to pondering each of the items above, it can be really helpful to get a definitive answer to a few key questions before you hire someone or take the project to your team. The questions below are designed to streamline the communication process, keep all stakeholders on the same page and ensure the desired outcome is achieved on time and under budget.
Is this project part of a larger campaign? (Should it be?)
Do you have a style or brand guide to adhere to?
Do you anticipate using any special text, graphics or animations?
Do you have any past projects or reference videos to glean inspiration from?
Does this project require a host or professional actors?
Ultimately, it's okay if you don't have a great answer for one, or even several of these questions. Hiring professionals who eat, sleep and breathe video production will be able to guide you to better answers. This list shouldn't scare you away from your project, but serve as a starting point for a conversation and perhaps a wake-up call to get serious about making something great! It won't happen by accident.
If you're interested in contacting us to discuss a video project, just head on over to our contact page.
By Adam Reed
So, you’re planning a professional video project. Congratulations! That’s a savvy move. According to surveys conducted by HubSpot, nearly 90% of consumers want more video content, and people are over 50% more likely to share videos than any other content!
Before we talk about your project, let’s talk about your business. How long have you been around? How’d you get your start? Do you have a mission statement, core values or slogan you’re proud of? What are you known for? How would you describe your brand?
Top Ten Considerations for Your Video Project
Why do you want to do this project?
Who is your target audience?
Where will people see this?
What key offerings or messages do you want to focus on? (What sets you apart?)
What do you want people to think, feel and do when they watch this?
How many interviews/perspectives should be included? (“must-have” vs. “nice-to-have”)
How would you rank these? Quality. Budget. Timing.
What budget do you have in mind?
When is the deadline for completion?
How will you measure success for this project? (How can we exceed expectations?)
YES or NO Checklist
In addition to pondering each of the items above, it can be really helpful to get a definitive answer to a few key questions before you hire someone or take the project to your team. The questions below are designed to streamline the communication process, keep all stakeholders on the same page and ensure the desired outcome is achieved on time and under budget.
Is this project part of a larger campaign? (Should it be?)
Do you have a style or brand guide to adhere to?
Do you anticipate using any special text, graphics or animations?
Do you have any past projects or reference videos to glean inspiration from?
Does this project require a host or professional actors?
Ultimately, it's okay if you don't have a great answer for one, or even several of these questions. Hiring professionals who eat, sleep and breathe video production will be able to guide you to better answers. This list shouldn't scare you away from your project, but serve as a starting point for a conversation and perhaps a wake-up call to get serious about making something great! It won't happen by accident.
If you're interested in contacting us to discuss a video project, just head on over to our contact page.